How to Use Google Keyword Planner: A Simple Guide for Beginners

What You'll Learn:

• How to access Google Keyword Planner for free

• Step-by-step guide to find valuable keywords

• Simple tips to understand keyword data

• Real examples from my experience

Getting Started with Google Keyword Planner

Step 1: Access the Tool

Go to Google Ads (ads.google.com)

Create a free account if you don't have one

Click "Tools & Settings" in the left menu

Select "Keyword Planner" under "Planning"

Pro Tip: You don't need to run ads to use this tool - it's completely free!

Step 2: Choose Your Starting Point

There are two main options:

"Discover new keywords"

"Get search volume and forecasts"

I usually start with "Discover new keywords" because it gives more ideas.

Finding Keywords: My Simple Process

1. Enter Your Seed Keyword

Type in a basic term related to your topic

Example: If you're selling shoes, start with "running shoes"

2. Check the Results

You'll see important details like:

• Monthly searches

• Competition level

• Bid ranges (don't worry too much about these for SEO)

3. Filter Your Results

I always use these filters to find better keywords:

Location: Choose your target country

Average monthly searches: I look for 100-1K to start

Competition: Low to medium is best for beginners

Understanding the Data

Monthly Searches

• High (1K+): Lots of people searching

• Medium (100-1K): Good balance

• Low (10-100): Easier to rank for

My Tip: As a beginner, I focus on keywords with 100-500 monthly searches. They're easier to rank for!

Competition Levels

• High: Tough to rank for

• Medium: Possible with good content

• Low: Best for beginners

Practical Tips from My Experience

Group Similar Keywords

Save related keywords in a spreadsheet

Look for patterns in search terms

Create content clusters around main topics

Check Seasonal Trends

Some keywords are popular in specific months

Plan your content accordingly

Find Long-Tail Keywords

Add words like:

• "how to"

• "best"

• "for beginners"

• "near me"

Common Mistakes to Avoid

• Don't target only high-competition keywords

• Don't ignore seasonal trends

• Don't overlook related keywords

Quick Action Steps

• Enter your main topic

• Filter results by location and language

• Look for keywords with 100-500 monthly searches

• Save promising keywords in a spreadsheet

• Group similar keywords together

Conclusion

Google Keyword Planner is a powerful tool, even for beginners. Start small, focus on low-competition keywords, and keep practicing. Remember, everyone starts somewhere!

Have questions about using Google Keyword Planner? Feel free to connect with me on LinkedIn or leave a comment below!